cover rub marks, scrapes, scratches, and crease marks.  edge chips. spot and sticker residue on back. spots on edge. page margin crease. afew page corners folded and corner tip wear. no marks on text

1994 Will Rogers Heritage Trust, paperback. 211 pages, 9" x 6".

Bleak days of the 1930s depression were brightened by Will Rogers radio talks: philosophical to wise cracking. The uncommon mind of Will Rogers molded views of the common man. Will rogers already was a seasoned stage performer in 1922 when he made his first radio broadcast over America's first commercial station, two-year-old KDKA in Pittsburgh, Pennsylvania. He quickly saw the power of the media. By the 1930s, the number of stations had exploded. Will Rogers popularity as a humorist, pundit and philosopher had soared through publication of six books, scores of magazine articles, weekly and daily newspaper columns. Families would scramble to their radio sets when Will Rogers was scheduled to speak. Always without a script, although he would peck out ideas on his  typewriter before an appearance, Will Rogers spoke off the cuff into the microphone. Wit, wisdom and warm worldly knowledge flowed from the kindly Oklahoma cowboy-Indian. Cheer, hope, information and chuckles enveloped forty million listeners. Main sections are programs sponsored by E. R. Squibb & Sons and later by Gulf Oil Co. The famous "Bacon and Beans and Limousines" radio address is included with ceremonies where a horse farm is presented to the University of California.