The Brocato VibraColor Fade Prevent Color Last Shampoo is designed to enhance and extend the life of demi, semi, and permanent hair color up to 50%. It features Brocato's Fade Prevention Complex, a unique proprietary blend of mango extract, panthenol, aloe vera, and heliogenol (from Sunflower seed) for improved combability, shine, hydration, and neutralization of oxidative radicals generated by daily exposure to UVA/UVB rays. The Brocato VibraColor Fade Prevent Color Last Shampoo offers a balancing blend of moisturizing ingredients rich in vitamins as well as superior emollients, conditioning agents, color stabilizers, and UV absorbers.