Schwarzkopf tbh is multi-dimensional permanent hair color for the lived-in look of a demi, but the lift and longevity of a permanent. 

it's tbh – true beautiful honest.
true illuminating the hair's natural highs & lows
beautiful shimmering powdery tones
honest the approach to our formulation

• formulated with naturally derived ingredients • up to 50% less Ammonia*
• formulated with HEP
• up to 100% multi-dimensional coverage
• 1:1 mixing ratio with any IGORA® developer
• concise 26-shade portfolio
• mix with tone softener to refresh mid-lengths & ends