Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners.


Stabilized for 3 years shelf life
Soy complex conditioning
Can be mixed with any Clairol hair
Creamy consistency for bowl/brush or bottle application
Designed for standard lightening action and superior gray coverage
Laboratory stabilized formula guarantees consistent, predictable results
Contains protective conditioners and emollients to guard the hair from damage and condition while developing


Available in 10, 20, 30, and 40 Volume:

10 Volume for gentle lift
20 Volume for normal lift
30 Volume for extra lift
40 Volume for maximum lift