Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens.

• Lifts up to 3-4 levels, no bleach needed.
• Helps combat damage with a built-in metal purifier.
• With 5 nourishing lipids for hair that is soft and smooth to the touch.
• Vegan* and free of phthalates and parabens.
• Use with 30vol Developer.

Mix 1 part WELLA COLORCHARM VIVID DARKS hair color with 1 part WELLA COLORCHARM 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.

NEW 30 Volume Cream Developer: Delivers an extra lift. Best used with WELLA COLORCHARM Permanent Gel, Liquid, and Vivid Darks hair color or Lighteners.