| Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today¿s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD. |