Design for Response: Creative Direct Marketing That Works
Author: Sherr, Leslie H.; Katz, David J.
Publication:Gloucester, MA : Rockport Pub, 1999
Binding: Hardcover
Edition:
Condition: Used: Very Good
Description: No Stock Photos! We photograph every item. light edge wear to boards and jacket; This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Ref#: 060004
Subject: Art
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