The exciting thing about ON Libido is that FINALLY there is a product that stimulates a woman's internal want and desire for sex. Typical arousal products create a physical reaction, but they do not necessarily make a woman think about sex and want it, like ON Libido. ON Libido is formulated to support a woman's healthy sexual response and desire. It naturally corrects imbalances that may be robbing a woman of her desire for sexual intimacy. In other words, it helps women get their mojo back!