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TITLE: Advertising Age Magazine
[ Rare business and Advertising magazine! See FULL contents below!]
ISSUE DATE: Monday, October 3, 1983 Vol 54, No. 42
CONDITION: LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)

IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

COVER: Siskel and Ebert, "At The Commercials", America's best known movie critics take a hard look at TV advertising. Cover photo by Skrebneski.

HIGHLIGHTS:
Toyota will stick with its old slogan and basic product positioning despite the planned introduction of new products. See Page 10.

General Mills is planning to close up to 70 restaurants and specialty stores next year and sell several of its smaller companies. See Page 12.

St. Regis Vineyards, a Seagram unit, is introducing a nonalcoholic wine, positioned as an "adult alternative" to the harder stuff. See Page 14.

Seagram Distillers is hoping to tap two taste trends, the popularity of cream liqueurs and the growing penchant for chocolate, with its new cream liqueur--Belle Bonne. See Page I4.

Saatchi & Saatchi is going public in the U.S. by offering new stock for over-the-counter sale. See Page 20.

Security software is being pitched to executives by an ad inspired by teen agers who invade databases. See Page 24.

Ford Motor Co. plans either to produce or import a small Japanese car by 1986. See Page 28.

Alexander Grant & Co. is poking fun at accountants who are the target of some test ads for its new accounting software system. See Page 30.

Joseph Giarraputo leaves Venture after a struggle, to join Viare Publishing. See Page 35.

Avon Products, still having difficulties with its domestic rep business, remains optimistic about its future. See Page 35.

Westin Hotels has launched a new international ad campaign promoting its upscale, quality image. See Page 36.

Major boat marketers, following the best summer selling season in years, are increasing both their presence and ad spending. See Page 40.

The often fractious competition between the Trenton (N.J.) Times and its crosstown rival, the Trentonian, is getting even nastier as suits and countersuits are filed. See Page 46.

CORPORATE CLOSEUP Saab has positioned itself to move into the mainstream of American import car buying, and it's working. See Page 4.

INTERNATIONAL:
Interpublic Group of Cos. has bought a minority share of U.K. agency Lowe & Howard-Spink and merged it with troubled Wasey Campbell-Ewald, London. See Page 52.
Procter & Gamble has decided to launch Head & Shoulders antidandruff shampoo nationally in the German market either later this month or next. See Page 52.
General Mills of Canada will launch new Pro-Stars breakfast cereal into three Canadian test markets this month, using hockey star Wayne Gretzky as spokesman. See Page 56.

VIDEOTECH:
The tv networks have given firm production commitments to 17 backup series which will replace casualties of the new season's ratings. See Page 68.
Blair Video Enterprises has big plans for first-run syndication series. See Page 68.

MAGAZINE:
Gene Siskel and Roger Ebert, stars of the nationally syndicated tv show "At the Movies" and film critics of the Chicago Tribune and the Chicago Sun-Times, respectively, take a step away from the movies to review and rate a selection of tv spots. See Page M-4.

Marketing to Women: As mirrors of American culture, the media strive to keep up with the changing views of women in society. See Page M-9.
The latest in Bart Cummings' series of Benevolent Dictators' interviews with advertising executives features Jack Tinker, an art director who made it to the top of agency management. See Page M-42.

REGULAR FEATURES.
ADVERTISING MARKETPLACE.
REGIONAL NEWS.
CON-SID-ERATIONS.
VIDEOTECH UPDATE.
CORRECTIONS & CLARIFICATIONS.
VOICE OF THE ADVERTISER.
EDITORIAL VIEWPOINT.
WASHINGTON BEAT.
FOR THE RECORD.
WORLD NEWS ROUNDUP.
MEDIA PEOPLE.
NEW PRODUCTS.
FIGURES TO FILE.
OBITUARIES.
PHOTO REVIEW.
PRESSTIME.
NEWSPAPER AD EXPENDITURES.
PUBLIC RELATIONS

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