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TITLE: Advertising Age Magazine
[ Rare business and Advertising magazine! See FULL contents below!]
ISSUE DATE:
Monday, February 20,1984 Vol. 55, No 8
CONDITION:
LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)
IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
COVER: AUTO Marketers looking to '85. More electronic bells and whistles to lure buyers.
HIGHLIGHTS:
A.C. Nielsen Co., facing increasing competition in the U.S. and abroad, plans to introduce new research, internal development and acquisitions. See Page 6.
Federal Communications Commission chairman Mark Fowler is determined to reenter the fight between Hollywood and the tv networks over financial interest and syndication rules. See Page 6.
Hyatt Hotels is expanding its revamped "Wish you were here" campaign from print to broadcast with the launch of two new tv spots. See Page 10.
Frank Perdue, the chicken king, nearly had his feathers plucked by the National Advertising Division of the Council of Better Business Bureaus last month. See Page 12.
All photos on the cover were supplied by the car companies except for the Buick Electra photo, which is from Jim Dunne.
Health Research Group has challenged Federal Trade Commission chairman James Miller to force cancer warnings into advertising for smokeless products. See Page 14.
National Assn. of Television Programing Executives were told the U.S. broadcasting business is being forced to become a "global-ized" business. See Page 66.
Sun Co. is beginning a $10 million corporate campaign this week to strengthen its identity not only with the public but its work force. See Page 67.
Magazine acquisitions took the spotlight as four publications changed hands. See Page 72.
CORPORATE CLOSEUP:
Sunbeam Corp., since being purchased by Allegheny International in late 1981, has reorganized its operations, absorbed a series of management changes and edged toward profitability. See Page 4.
INTERNATIONAL:
R.J. Reynolds Tobacco International's $5 million campaign to introduce Camel Mild in Japan is a major step by a U.S. advertiser. See Page 42.
The British beer market, one of the largest in the world next to Germany and the U.S., is undergoing major changes. Vast numbers of British beer drinkers are calling for lager instead of Guinness. See Page 42.
Canadian publishers have asked the country's Foreign Investment Review Agency to rule on whether there is significant U.S. ownership in a new Canadian company publishing a licensed version of a U.S. magazine
in Canada. See Page 46
MAGAZINE:
Jo Foxworth, adwoman and author of "Boss Lady" and "Nine Commandments for Women in Business" is featured in the latest in our series of Benevolent Dictators interviews by Bart Cummings. See Page M-4.
Test Marketing: The new technology is helping find alternative ways to monitor consumer preference. See Page M-11.
After "The Day After," residents and college students of Lawrence, Kan., have taken stock of the made-for-tv film and discovered its most lasting effect on the town may be name recognition. See Page M-48.
REGULAR FEATURES.
ADVERTISING MARKETPLACE.
REGIONAL NEWS.
CON-SID-ERATIONS.
RESEARCH BEAT.
CORRECTIONS & CLARIFICATIONS.
RESEARCH PEOPLE.
EDITORIAL.
VIDEOTECH UPDATE.
FOR THE RECORD.
WASHINGTON BEAT.
FORUM.
WORLD NEWS ROUNDUP.
LETTERS.
MEDIAMOVES.
FIGURES TO FILE.
MEDIA PEOPLE.
OBITUARIES.
PHOTO REVIEW.
ADVERTISING PAGES IN FEBRUARY.
PRESSTIME.
CONSUMER PUBLICATIONS.
______
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