Royal Designs, Inc. True Bell Basic Lamp Shade The True Bell Basic Lamp Shade is part of the Royal Designs, Inc. Timeless Basic Shade Collection and is a traditional yet stunning way to finish the look of your lamp. Our fancy lampshade makes a subtle statement and will turn your floor lamp or table lamp into a talking piece. We have decades of experience in the business of lamp shades and we're proud to offer multiple product lines that exemplify handcrafted quality and value.