#mydentity #MyConfidant Shampoo  

Unlike any other color care product, #myconfidant builds body and texture making the hair feel super clean while providing the perfect slip!
#myconfidant contains advanced Vibrariche™ Technology for enriched, prolonged vibrancy and intensity of color with 2x the shine! It's formulated without Parabens or Sulfates. And for an extra touch-there's SPARKLES for added color reflection.

• Color Securing: Prolongs color tone and vibrancy up to 50 shampoos
• Super Clean Feel: A pH of 5.7 helps remove the most oil and dirt, minimizing color washing out
• Thick Lather: Unlike any color care system
• FormulatesFormulated without Sulfates, parabens and sodium chloride.