Brown hair is, by diffusion, the second type of hair in the world after black. A versatile color, with innumerable facets and adaptable to all skin types. It’s a color that gives value and personality to every haircut. Even the brown hair are unfortunately subject to the oxidation of color which is caused by many factors: sun exposure, hairdryer and straightener, air pollution...all this causes the appearance of unwanted red reflexes both on natural hair and on colored hair with dark tones. No Red Shampoo washes gently and neutralizes undesirable red tones while maintaining a cold and even color. After applying the product, brown hair has a cold, pure and luminous tone. The special formula is enriched with Orchid milk to provide shine and softness, while the latest generation Antifading technology protects the hair against natural oxidation. Thanks to the innovative green pigment, No Red is the ideal treatment to help both hairdresser and end customer correctly manage undesirable red tones. Benefits: Suitable on natural and colored hair with dark shades (level 3/4/5) Formulated with green pigment that reduces undesirable red tones Leaves hair with a cold tone, shiny and radiant