This paste gives you trendy matte texture, amplified style, and all-day hold plus a shot of keratin to protect every strand. With a quality consistency and an scent, it works for all hair types, at home or in your barber shop. Key Features Creates matte texture with all-day firm hold and next-level volume Workable, non-sticky formula leaves no residue and smells sublime Water-based so it washes out easily to prevent product build-up A versatile styling product for all hair types, lengths, and cuts Improves volume and strength Infused with Keratin Protects against hair damage Helps reduce the risk of frizz Reshape and comb throughout the day Why It’s a Game-Change Our hair styling paste is proof that matte doesn’t mean flat. The paste lifts and holds hair while adding tousled definition and a matte finish to short and long styles. Hair gets stronger with a keratin boost from the special formula that fights frizz and repairs damage. You can reshape your style and wash the product out easily to keep hair looking healthy and clean. This paste is a must for DIY styling and for giving your barber shop clients the latest looks. This is hair paste for men and women who know lush locks start from within. The formula is enriched with keratin to help strengthen and repair weak, damaged, and overprocessed hair. Strands look smoother and healthier, with no frizz or breakage. In fact, the only thing breaking will be the internet when you share your new style. Delivering a touchable matte finish, this paste promotes a modern alternative to hyper-glossy hair. Our sculpting paste seriously pumps up the volume and holds hair for longer without stickiness or residue. The formula is workable though, so you can reshape and comb your hair throughout the day. Hey, we know you like to switch your style as often as your profile picture. And FYI, this stuff whips up any hair type or length - from fine to thick, short to long, and neat to messy. You can use this as a texture hair paste to define most any style. Undercuts with thick tops, high fades with waves, curly flat tops… they’ll all look fine-as-heck with a nice matte texture going on. With its versatile, nourishing, style-enhancing formula, this paste really is the gift that keeps on giving.