Best For: Early Signs of Aging Anti-Aging Mature About This Product: Babyface's Super C 20% Vitamin C serum is quite simply the best vitamin C serum you can buy. Compare to serums costing hundreds per ounce, it is so packed with actives it's like getting several serums in one. Extremely potent and effective, consisting of almost 100% actives, it restores and protects skin and is an effective anti-aging treatment. An impressive blend of L Ascorbic with Ferulic Acid + vitamin E, it also contains added anti-aging powerhouse ingredients like EGF for rapid repair (Epidermal Growth Factor - the active ingredient found in skin care serums costing hundreds per ounce), Matrixyl 3000 and Amino Acids for collagen boosting, CoQ10 and Resveratrol. Yes, it's pretty amazing! Features: Contains EGF - A Boost for Cell Restoration Antioxidants, Firming Peptides, Wrinkle Smoothing Paraben Free, No Animal Testing High Potency 20% Vit C in Stabilized Formula Added Anti-Aging Actives Enhance Performance Even More . MORE INFORMATION ON THE BENEFITS OF VITAMIN C Vitamin C (and it's derivatives) benefits skin in two important ways: First, it's essential for the synthesis of collagen, a key structural protein of the skin. Adding a vitamin C to skin cell cultures dramatically increases the synthesis of collagen. Second, vitamin C is a super-powerful antioxidant and can help reduce skin damage caused by free radicals. Free radicals break down collagen, the "glue" that holds skin together, makes it firm, and preserves it’s wrinkle-free quality for as long as possible. Collagen gives the skin resilience, lessening the likelihood of wrinkles. In the worst cases, free radicals can run amuck and permanently damage skin cells, causing blotches, or even skin cancer. As a potent antioxidant, vitamin C also appears to prevent sun damage, even after sun exposure. Because vitamin C helps break the chain of destruction caused by the sun-induced free radicals, this vitamin helps to halt, or slow, skin damage. In addition, because vitamin C is absorbed into your skin, neither water activities nor perspiration can wash it off. When vitamin C is properly delivered into skin cells, there is a good chance to reduce wrinkles and improve skin texture. Studies have proven that Vitamin C helps to minimize fine lines, scars, and wrinkles. It is also a natural skin brightener and lightener and will reduce uneven pigment (sun spots, age spots, liver spots, melasma) by inhibiting melanin production.