Colgate Total Advanced Clean Toothpaste is formulated for a bright and confident smile, starting with a deep clean of your whole mouth. Its active cleaning formula, with polishing microparticles, fights plaque between teeth and in hard-to-reach spaces. It also fights bacteria on the tongue, cheeks, and gums for 12 hours*. Key Features: Active cleaning formula: Fights plaque and bacteria in hard-to-reach areas. Protects enamel: Helps protect enamel while providing a deep clean. Prevents cavities and tartar buildup: Helps prevent cavities and tartar buildup for improved oral health. Freshens breath: Leaves breath feeling fresh after brushing. Whitens teeth: Aims to promote whiter teeth with regular use. Protects gums: Supports gum health and protection. Vegan: Does not contain animal-derived ingredients. Sugar-free: Does not contain added sugars. Gluten-free: Does not contain gluten. Colgate Total Advanced Clean Toothpaste is designed to provide comprehensive oral care, promoting a healthy mouth and confident smile. As with any toothpaste, it's essential to use as directed and in conjunction with regular dental hygiene practices, including brushing twice daily and flossing. Additionally, for optimal oral health, it's recommended to visit the dentist regularly for check-ups and professional cleanings. *With regular use.