Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with NEW Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It's a brilliant and beautiful trio that keeps you true-to-hue. Instantly detangles and nourishes color-treated hair Protects hair and reduces breakage by over 70%