Harsh Chemical-Free: The shampoo is free from harsh chemicals such as sulfates, parabens, artificial fragrances, and other irritants that can potentially harm or irritate your baby's scalp and skin. Certified Organic Aloe Vera: The shampoo contains certified organic aloe vera as the first ingredient instead of water. Aloe vera is known for its soothing and hydrating properties, making it ideal for soothing and moisturizing your baby's scalp. Nourishing Colloidal Oatmeal: Formulated with 2% colloidal oatmeal, which is known for its calming and moisturizing properties. Colloidal oatmeal helps to relieve dryness, itchiness, and irritation, making it suitable for babies with sensitive or eczema-prone skin. All-Natural Ingredients: Made with all-natural ingredients sourced from nature, ensuring that only the gentlest and safest ingredients come into contact with your baby's delicate skin. Dermatologically Tested: The shampoo has been dermatologically tested to ensure it is gentle and safe for use on newborns and babies with sensitive skin. Suitable for Newborns and Sensitive Skin: With its gentle and natural formula, Wotnot Naturals Baby Shampoo is suitable for use from birth and is ideal for babies with sensitive or easily irritated skin. Overall, Wotnot Naturals 100% Natural Baby Shampoo provides a gentle and effective cleansing solution for your baby's hair and scalp, leaving it clean, soft, and nourished without the use of harsh chemicals.